K2 / Old Press

Reduce taxes, unlock profit,
and secure European investment

Structure. Capital. Growth.
RU
CASE01
Old Press — a company founded by young entrepreneurs from Eastern Europe.
In 3 years, they built the largest retro photography service in the EU
They photograph tourists with vintage cameras. Operating in 11 European cities. Revenue grew to €3 million
Ñ€ROBLEM02
Investment needed to consolidate company's position in the European market, develop equipment, and fuel further expansion
To attract investors, the company needed full transparency and to bring all freelancers onto payroll
Solutions proposed by lawyers and tax advisors would kill 89% of profit
CHALLENGE03
How to convert the freelance team to payroll while keeping business profitable?
SOLUTION04
Rapidly restructure the business across EU jurisdictions and become investment-ready
PROCESS05
Distribute business functions among EU entities and identify countries offering tax incentives for each specific activity
Assign targeted tasks to tax consultants and lawyers in each country: find legal compensation methods with optimal tax burden
Consolidate all individual solutions into a unified management financial model enabling cost control. Test different scenarios and reach profitability levels attractive to investors
Develop operating models for all entities, employment contracts for workers in each country, and properly structure relationships between group companies
Document the new business structure in an investment financial model, prepare pitch deck and investor participation terms
RESULT06
+73%
of lost profit recovered
100%
operations accounted for and formalized
€ 300k
investor commitment secured
CAPABILITIES & SERVICES08
Business structuring and legal architecture
Financial models for owners: development and implementation
Centrally coordinating legal advisors and accountants in all jurisdictions
Investment materials and capital raising
Change implementation and business support
PROJECT TEAM07
MARGARITA KELLERMAN
Business Restructuring
IGOR KRIVETSKY
Financial Modelling
NIKITA KELLERMANN
Investor Readiness